Black Friday is an excellent opportunity to introduce your business to new buyers and consumers. That's why this date is so popular among stores in Brazil.
Of course, the seller does not only aim to sell at that moment but to captivate the client so that they return and continue buying. Therefore, more than selling, the merchant needs to take advantage of this moment to build customer loyalty.
Black Friday in practice
Your promotion time is limited to 24 hours, so it's important to carry out good marketing work. For this, use and abuse the sense of urgency to attract the public.
Play your best cards, in other words, put your best products on sale! Only in this way will the public realize they really have advantages and feel the desire to enter your store, whether physical or virtual.
Offer the public a personalized service, taking into account their wishes and feelings. In this way, you will be able to create bonds with each person. This is important for the client to feel the desire to return when there is no Black Friday.
Actions to retain
The best way to retain customers is to participate in a Loyalty Program. With it, various forms of benefiting your customers are offered to large and small companies.
Surely, you have already heard of Cashback, Points, or Vouchers. This loyalty model is becoming an international craze for the most diverse businesses due to its ability to attract and retain customers.
Nowadays, there are several plan options, which can be customized according to need, audience, and budget. In addition, loyalty plans are already sought by many consumers.
Communicate your loyalty program in every possible way! Thus, customers realize they can take advantage of benefits throughout the year. The chances of customers returning to your business increase by at least 12%.