A customer will not reject the company without reasons that justify it. Therefore, find out if your company makes any of these mistakes and avoid customers rejecting it.
1. Poor customer service
This is the top reason! Many people stop going to places they loved due to the way they were treated. The biggest complaints are about haste, bad mood, and apathy from the attendant.
Thus, remember that before having contact with the service/product, the customer interacts with people. These people must well represent what the company wishes to convey.
2. Misleading promotions
Some companies offer promotions too good to be true, which are indeed not true! This happens when the company only shows the attractive part and hides the conditions.
The customer approaches the company expecting something and becomes frustrated when seeing the real promotion. Thus, they will always remember the company as someone who deceived them.
3. Low-quality products
Some companies promise high quality for a low price. Many customers trust this information and purchase products or services that do not provide what they truly needed.
The company needs to be realistic about the product's quality. Because, some customers may not mind buying something inferior, but everyone minds being deceived.
4. Poor location or reach
Of course, this matters! Customers might avoid approaching your business solely because of distance. Conversely, many approach because of proximity.
So, determine well if your business is near the target audience. This way, the customer will have one less reason to reject the company.
5. Inappropriate pricing
Inappropriate prices are not just high values. Very low values are also problematic as they undermine the business's credibility.
The ideal is to keep the price always average so that customers approach for the right reasons. To set the price, it is essential to check who your audience is and their characteristics.
6. Unpleasant environment
Just an unpleasant environment for the public to reject and decide not to return. The environment determines how a person will feel when interacting with your business. Therefore, invest in an appropriate environment, such as good lighting, space, and harmonious decoration.
7. Disconnected team
The company's atmosphere becomes confusing when the team is not in sync. It's common for large teams to contradict each other in front of customers. Thus, they commit a serious mistake.
The customer doesn't feel secure to trust the professionalism of a disconnected team. Therefore, it’s not uncommon to seek another company that does the same thing.
8. Pushy
Some companies do not let the customer 'breathe'. They are constantly trying to sell, whether it be the attendant always hovering around or the excessive marketing emails.
To the customer, it's evident that the person is focused on money and selling quickly. Thus, they also feel scared of being deceived and perceive that the seller is desperate to make a sale.