With increasing competition in retail and digital, offering a customized loyalty program, tailored to the brand's identity and strategy, has become essential. But among so many available platforms, which one allows the highest level of customization? In this article, we compare five of the main loyalty platforms based on the degree of customization they offer.
1. Smartbis
Type: White-label, SaaS
Audience: Physical stores, e-commerces, franchises, regional networks
Customization:
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Brand, layout, and communications with custom visual identity
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Creation of own rules: cashback, points, coupons, VIP levels, expiration, redemption
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100% customizable automated content and workflows (WhatsApp, email, SMS)
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Creation of prize showcases, combos, referral bonuses, birthdays, and exclusive campaigns
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Omnichannel activation via CPF, QR, app, or phone
Customization score: 5/5
Summary:
Smartbis offers full customization of the customer experience, both visually and in business rules. The most customizable platform in Latin America allows any company to create its own program, with its own name and identity, without relying on coalitions or fixed templates.
2. Voucherify
Type: API-first
Audience: Technical teams and digital companies
Customization:
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100% via API (promotions, coupons, dynamic campaigns)
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Definition of multiple application rules and targeting
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High segmentation capacity and integration with external data
Customization score: 5/5 (for technical teams)
Summary:
For companies with in-house developers, Voucherify offers absolute customization via code. However, it is not plug-and-play: it requires configuration and technical knowledge.
3. Zinrelo
Type: SaaS focused on gamification
Audience: Medium and large companies
Customization:
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Levels, badges, challenges, and behavior-based campaigns
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Pre-defined interface, with some visual customization options
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Advanced segmentation based on data
Customization score: 4/5
Summary:
Zinrelo allows good customization of rules and campaigns, but is less flexible in terms of visuals and interface. Ideal for companies seeking gamified loyalty, but with less brand freedom.
4. Capillary Technologies
Type: Enterprise platform
Audience: Large retailers
Customization:
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Structured programs with multiple modules (CRM, loyalty, AI)
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Data-driven strategy, segmentations, and predictive AI
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Requires customized deployment
Customization score: 4/5
Summary:
Capillary Technologies is highly customizable, but focusing on large networks and consultative implementation. It is not plug-and-play nor recommended for SMEs (Small and Medium Enterprises).
5. Leal
Type: Regional coalition
Audience: SMEs and end consumers
Customization:
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Rules and campaigns limited to the platform model
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Restricted visual customization
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Unified experience for all retailers
Customization score: 2/5
Summary:
Leal offers convenience and simplicity, but with a low level of customization. Companies enter a club with predefined rules, lacking total control.