Promoting points or cashback programs makes your business more visible. They are very successful when well advertised. They generate great profits for the company, retain customers and reach more people.
Do you think your program has the potential to grow even more, but is it stagnant? Then, this is the moment to invest in new promotion methods. Check out the following.
1. Card upon purchase delivery
You can take advantage of the purchase delivery moment to gift your customer with points and already include them in the program. The card can include a QR code that directs the customer to the company App.
In this way, the customer will feel special and valued. They will already be happy to receive their purchase, and the experience is intensified when this surprise is offered to them.
2. Distribution of online coupons
In addition to promoting information, products, and services on social media, distributing coupons for free is a great way to attract new customers. Create videos with people talking about it.
There is no need to be afraid of making this distribution, as it is a small portion of the audience that uses the coupons. Make sure to distribute benefits that match the company's possibilities.
3. Announce through partnerships
Partnership with other establishments in complementary niches can be a great idea! For example, if you sell adult clothing, you can partner with stores that sell children's clothing, shoes, and lingerie.
In this way, you will not need to worry about competition, and people who buy in the other niche will be directed to yours. It's an intelligent way to gain new customers.
4. Reward for referrals
If you follow the previous steps, it will be easy for the customer to refer! But, to make the referral even more feasible, it may be interesting to reward the loyal customer who referred.
This reward can be offered after the referred person's purchase is completed or after their registration. Some famous companies have gained many customers with this technique, an example is TikTok.
5. Banners on e-commerce
Banners at the top of the e-commerce site make the public come into contact with your points or cashback program as soon as they access the site. This first impression is very important!
Another way to present the banner in e-commerce is to do so during checkout. In this way, the customer will be more influenced to access the program because they will see that they can have benefits in that purchase.